At this month’s Homegrown, Lauri Maerov explains the power of naming. Lauri is Creative Director & Chief Storyteller of her own indie consulting firm, WriteThink. She helps companies and individuals discover their unique voice, brand identity, and the most compelling story to ignite a powerful, emotional connection with their audiences.
Our third B-Side session, The Money Game: Finances, Accounting & Taxes, helps inform designers how maintaining the numbers side of your biz will actually give you more time to focus on the design side. On May 18, CPA Jessica Jones will cover the basics of financial literacy for designers and other creative professionals, introducing some recommended techniques for achieving financial goals and providing resources for working towards a more organized creative business. In preparation for next week's class, we learned a little more about Jessica.