Storytelling: Finding UX Moments That Count

Written by
Maura McDonald
January 15, 2013

Designed experiences make the difference between belonging and rejecting; between connecting and missing; between believing and doubting. The threshold can be slight — everyone knows when you’re fake-smiling. As UX designers, we make it our mission to invite people to belong, connect, and believe. Storytelling gets us there. From understanding stakeholders and contexts to crafting experiences that resonate and delight, storytelling gets us to the moments that count. In this talk, we will discuss how you can use storytelling to pinpoint compelling UX opportunities — opportunities that invite a flicker of hope in the hearts of many and inspire action.

 Amber Howard
Whether researching, organizing, teaching, or designing, Amber Howard, Ph.D. seizes groundbreaking opportunities and designs for the sweet spot of change. She uncovers mindsets that guide perceptions and behaviors, and she designs services that foster long-lasting change. Her knack for making connections among disparate things and identifying patterns in complexity enables her to develop strategies that not only guide transformation, but also serve greater social outcomes. She learns quickly and enjoy constructing frameworks that make it easier for others to do the same.

To date, her work spans healthcare, sustainability, education, collaboration, and community development. Since 2002, she has taught undergraduate and graduate design courses at private, for-profit, and public institutions. She co-founded a Research Foundation and has been recognized for her research internationally. She has worked as a freelance, contract, and in-house designer since 2000. Her clients range from start-up companies to not-for-profit organizations to national cultural institutions. Through clarity, warmth, and openness, she aims to thrive and foster growth in everything she does.

Comment below and/or connect with Amber on Twitter to let her know what you’d like to learn about UX.


Join us February 12, 2013. Seating is limited, Register Soon.


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