Raleigh
Menu

Storytelling: Finding UX Moments That Count

Written by
Maura McDonald
Published
January 15, 2013
Categories

Designed experiences make the difference between belonging and rejecting; between connecting and missing; between believing and doubting. The threshold can be slight — everyone knows when you’re fake-smiling. As UX designers, we make it our mission to invite people to belong, connect, and believe. Storytelling gets us there. From understanding stakeholders and contexts to crafting experiences that resonate and delight, storytelling gets us to the moments that count. In this talk, we will discuss how you can use storytelling to pinpoint compelling UX opportunities — opportunities that invite a flicker of hope in the hearts of many and inspire action.

 Amber Howard
Whether researching, organizing, teaching, or designing, Amber Howard, Ph.D. seizes groundbreaking opportunities and designs for the sweet spot of change. She uncovers mindsets that guide perceptions and behaviors, and she designs services that foster long-lasting change. Her knack for making connections among disparate things and identifying patterns in complexity enables her to develop strategies that not only guide transformation, but also serve greater social outcomes. She learns quickly and enjoy constructing frameworks that make it easier for others to do the same.

To date, her work spans healthcare, sustainability, education, collaboration, and community development. Since 2002, she has taught undergraduate and graduate design courses at private, for-profit, and public institutions. She co-founded a Research Foundation and has been recognized for her research internationally. She has worked as a freelance, contract, and in-house designer since 2000. Her clients range from start-up companies to not-for-profit organizations to national cultural institutions. Through clarity, warmth, and openness, she aims to thrive and foster growth in everything she does.

Comment below and/or connect with Amber on Twitter to let her know what you’d like to learn about UX.

 

Join us February 12, 2013. Seating is limited, Register Soon.

 

New Year, New Venue! Same Time!

 

18 Seaboard

News image
Four fearless leaders from Raleigh—Co-Presidents Hannah Hoffman & Joseph Schlosser, Vice President Lenny Terenzi and Director of Designability Lydia Kuekes,—attended the 2017 AIGA Leadership Retreat in Dallas last month.
July 12, 2017
News image
Our June community meeting was all about celebration. Members of our community led the meeting with Pecha Kucha lightning talks–20 slides, for 20 seconds each, focused on their passion projects. If you missed out on the fun, read our recap below.
June 15, 2017
News image
Last week I had the pleasure of attending HOW Design Live in Chicago. Here are the top 10 takeaways my time at the conference.
May 11, 2017
Comments
AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.
LOADING...