Designing Brand Identity with Alina Wheeler
Written by
Amy Lyons
March 15, 2013

AIGA Raleigh is proud to present author and branding expert Alina Wheeler live at the NC State University College of Design on Thursday, April 25.

Alina Wheeler is the author of the bestselling book Designing Brand Identity, now in its 4th edition. Designing Brand Identity is an essential and indispensable resource for anyone who is interested in any aspect of building a brand.

It combines the latest global thinking on branding for anyone that needs to revitalize a brand–whether a Chief Marketing Officer, founder of a startup, or lead designer for a new identity. From research, analysis, design development, and brand standards—to launch, governance, and every step in between. If you have any interest in branding or the design process, you won’t want to miss this.

The book is simply the best of its kind. And we’re proud to invite her to Raleigh to share her expertise with us.

Alina will explore the branding process from her book, as well as many of the book’s most successful case studies. Alina will be signing copies of the book following the event.

Parking on campus may be limited. Please allow additional time, and consider carpooling.



To combat the problems with the typical job hunt process, Woody Holliman has resorted to sneakier means of getting in front of people. These guerrilla tactics may be unconventional but they are more satisfactory than the standard approach because these strategies allow you to arrange dozens of interviews with agencies you want to work for, and you are typically only competing with two to three other applicants.
November 29, 2015
I could go on and on about Skillshare, but the real point is because of my AIGA membership I was able to utilize another resource to make me a well round creative person.
November 20, 2015
Letterpress and screen printing have been going through a renaissance, a movement that is clearly evident in Durham, North Carolina. In a world where digital work is easily accessed and distributed, it’s nice to see custom printing making a comeback with local artists and designers. Our November Homegrown highlighted four of those local artists.
November 14, 2015
AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.
Your browser is too old to view this site.

Do yourself a favor and upgrade it to the latest version.