Designing Brand Identity with Alina Wheeler
AIGA Raleigh is proud to present author and branding expert Alina Wheeler live at the NC State University College of Design on Thursday, April 25.
Alina Wheeler is the author of the bestselling book Designing Brand Identity, now in its 4th edition. Designing Brand Identity is an essential and indispensable resource for anyone who is interested in any aspect of building a brand.
It combines the latest global thinking on branding for anyone that needs to revitalize a brand–whether a Chief Marketing Officer, founder of a startup, or lead designer for a new identity. From research, analysis, design development, and brand standards—to launch, governance, and every step in between. If you have any interest in branding or the design process, you won’t want to miss this.
The book is simply the best of its kind. And we’re proud to invite her to Raleigh to share her expertise with us.
Alina will explore the branding process from her book, as well as many of the book’s most successful case studies. Alina will be signing copies of the book following the event.
Parking on campus may be limited. Please allow additional time, and consider carpooling.