10 Takeaways From HOW Design Live

Last week I had the pleasure of attending HOW Design Live in Chicago. Here are the top 10 takeaways from my time at the conference.

1. Design = Power

2. Instead of minimum viable product, focus on maximum f*cking love.

3. Design thinking is bulls*it. Design can’t be confined to one single methodology because it’s an abstract, non-linear process.

4. In-house design is on the rise.

5. Learn to play and pursue personal projects.

6. Automate “roadie” work.

7. We must create time and space for great ideas and creativity.

8. A unified brand and values are quintessential.

9. Be uncompromising when it matters; compromise when it doesn’t.

10. Strike a power pose and be a narrator for your ideas.



About the Author: Matt Stevens is an in-house designer at Raleigh-Durham International Airport (RDU) and serves on the community board for AIGA Raleigh. At RDU, Matt is a jack of all trades, managing the website, digital signage, printed materials, photography and video production. In his spare time he enjoys exploring the Triangle region, traveling, playing PS4 and spending quality time with his family.

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