AIGA Raleigh & Red Hat Presents
An Evening with Paula Scher
Wednesday July 18, 2018
James B. Hunt Library
Raleigh, NC
Unexpected Outcomes
Designers often operate without fully understanding the public's reactions to their designs. In this lecture, Pentagram partner Paula Scher will revisit some accidents, and some designs that resonated with audiences, to reconsider the relationship between design and the public.
About Paula Scher
Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, Shake Shack, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance Institute and the Philadelphia Museum of Art.
During the course of her career Scher has been the recipient of hundreds of industry honors and awards; she is a recipient of the National Design Award for Communication Design, the AIGA medal and the Chrysler Award for Innovation in Design, among others. Scher has served on the Public Design Commission of the City of New York from 2006- 2015. She is an established artist exhibiting worldwide, and her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum and other institutions. She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) “MAPS” (Princeton Architectural Press, 2011) and “Works” (Unit Editions, 2017). Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. A documentary on her and her work can be seen in the 2017 Netflix series Abstract: The Art of Design.
Event Time
The event will start at 7pm. Please arrive between 6 and 6:45 to for seating. There are no reserved seats. First come, first serve. There will be a short introduction and then Paula's presentation. We are unsure of the schedule immediately following Paula. We hope there will be some time for a bit of a meet & greet but with the event having come together so quick some details will be very in the moment.
Entrance to the Event
You will use the main entrance to Hunt Library. AIGA Raleigh Board Members will be there to check you in (you do not need your paper ticket). We will have 2-4 people checking in to get you in as quickly as possible. After that we will have Board Members throughout to direct you to your seat.
Event Parking
The James B. Hunt Jr. Library is located on Centennial Campus.
Parking is free and open to the public after 5:00 p.m. on weekdays, and throughout the weekend. However the information on the website is a little confusing in this regard so be ready to pay for parking if needed
Hourly parking is available in the Poulton Paylot across the street from the first floor entrance to the Hunt Library. Parking fees are $2/hour. Parking spots are numbered, and there is a pay station that accepts debit and credit cards only (no cash). The Partners Way pay lot is down the street on Partners Way Drive north of the Hunt Library. The pay lots are $2.00/hr each partial hour and a maximum of $10.00 a day.
NCSU Library Directions & Parking
https://www.lib.ncsu.edu/parking
