Homegrown: Jonathan Opp – The Sound of Our Own Voice


How to define your brand’s writing personality and get all of your team’s writers on the same page.

You’ll learn:

  • What is a brand personality and what defines a writing voice.
  • Tools to discover your writing voice in ways that are authentic to your organization and your brand.
  • Strategies to help make your organization’s writing voice more cohesive across teams of writers.
  • Tricks to help you give more personality to your own writing.


About Jonathan Opp

Jonathan is Chief Poetics Officer and Partner at New Kind, a Raleigh brand and design firm. Jonathan works with organizations to define communication strategy–helping them discover their brand stories and tell them in the clearest, most powerful way. He also leads workshops on storytelling.  

Prior to New Kind, he had nearly 15 years of experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway. In his 11 years at Red Hat, Jonathan had the opportunity to directly influence the evolution of its brand. His most recent role was Sr. Manager of the Brand Communications+Design team, responsible for defining the company’s brand voice.

Jonathan is host of the Raleigh chapter of CreativeMornings, a monthly lecture series for creatives. He is also Past President, Ex-Officio of AIGA Raleigh, serving on the Advisory Board.  


Homegrown, a Lunch & Learn series from AIGA Raleigh

Things change fast in our industry, and it's important for us to grow our non-traditional design skills. This monthly lunch series brings local, "homegrown" experts together with designers for an intimate, indepth discussion of different skills or topics that will help designers add a few skills to their toolbox. Homegrown is your opportunity to have lunch with the smartest people in town.

When & Where
Tue, Oct 13, 2015 11:30 AM - 1:00 PM
18 Seaboard
18 Seaboard Ave #100
Raleigh, NC 27604