We all have different roles in building the web. Marketing pros aim to get a succinct message to their target audience. Graphic designers create designs that are beautiful, distinctive, and usable. Web developers build code that is functional and robust. To do our jobs to the best of our abilities, we must all understand what “accessibility” means on the web.

Lots of people think website accessibility is a “nice to have” feature when in reality it’s a “must have” feature. In this discussion, we’ll demystify the WCAG 2.0 guidelines and show how when you make websites accessible it benefits everyone.

No matter what role you play, you’ll leave with new tools to add to your toolkit and be well on your way to being an accessibility ally!

About Our Speaker | Alisa is a thinker, maker, and doer with a knack for creative problem-solving. Born in the forgotten generation between Gen Xers and Millennials, she is passionate about using technology to bring people together and make the world a better place. A true multidisciplinarian, Alisa loves flexing her skills in strategy, data analysis, writing, empathy, design, and development. She has spent the last 20 years teaching herself and others a variety of programming languages and knitting techniques. 

She found her calling to lift up those who use their power as a force for good and established Unity Digital Agency in 2016 to connect mission-driven technologists, designers, and strategists to the organizations who need them the most. 

About Homegrown | How do you stay relevant in an industry that is changing every day? As creative professionals, we know it can be overwhelming trying to keep up. That's why AIGA Raleigh crafted Homegrown—a quarterly lunch and learn series that brings local experts together to share what they know. Discover techniques to help you stay adaptable in different fields of design and leave with new, concrete skills to add to your toolbox.