SHIFT: Heather Young – Breaking into UX

Heather Young – Breaking into UX

featuring a UX Design Panel (PointSource & Young)

As technology advances and more companies challenge each other for consumers' time, enabling a memorable and pleasant experience is essential to engage users. Web sites, applications and mobile interactions have evolved over time into what are now exciting and increasingly delightful experiences, and the success of a product increasingly relies on how users perceive it. Users ask themselves the following questions when visiting a site:  

  • Does this site provide value?

  • Is it easy to navigate?

  • Am I able to accomplish what I came here to do? 

This SHIFT session aims to demystify user experience design and provides advice on how to break into the industry. You will also leave with a greater understanding of human-computer interaction.

In addition, you will have the opportunity to meet Heather and current PointSource UX professionals, while hearing their insight, advice and tips at our UX Design panel.


Heather Young, Keynote Speaker

Heather is a UX Product Manager at a digital talent agency, Vitamin T, where she spends her days refining their user experience service offering for their clients across N. America. She brings over decade of experience as an Interactive Designer and has a solid understanding of web standards. In a previous life, Heather designed for brands such as Gerber, Interpath, Energizer, Lockheed Martin and the National Institutes of Health. When she’s not busy understanding her client's UX problems, you’ll find her at the gym or walking her 5 lb. papipoo, Biscuit.

PointSource Panelists

Stephanie Trunzo

As Chief Creative Officer, Stephanie helps drive the vision for the design, delivery, and marketing organizations at PointSource. Her passion for new and exciting technology, combined with her business acumen and intuition for user experience, drives her to push new innovations forward to help clients succeed. She is rapidly identifying ways mobility revolutionizes how people live and work across a variety of industries, including for Finish Line, hh gregg, and Allstate.

John Romano

As User Experience Director at PointSource, John strives to put the customer at the center of the design process. Using research, information architecture, interaction design, and user testing techniques, he works to deliver delightful user experiences that blend business requirements and customer needs. He draws on his experience as both designer and developer to pull analysts, team members, and the client into a collaborative and iterative design process. 

Jay Moore

As the Creative Director at PointSource, Jay helps support and guide the design experience team to make sure the work we are creating for our clients is as good as it can be. Jay's been around the block in the design world, having spent nearly a decade at Aol, a few years at The Washington Post, has taught college level design courses, and had his own freelance practice for 15 years working with clients across the country. Before coming to PointSource he was the Senior Art Director at USA Today where he helped with their massive relaunch. When he is not pushing pixels or sketching, there is a good chance you can find him making bacon pancakes for his family, riding his motorcycle, or hiking with his wondermutt dog.

Amanda Cardo

Amanda Cardo is a UX Designer at PointSource. She is fresh to UX, having graduated from a master’s program in technical and professional writing. The majority of her work has been with a major insurance provider in Florida, though she’s also had the pleasure of working on several research and usability-centered projects for eComm clients and financial institutions. Amanda is passionate about helping those who are new to the field or from non-UX backgrounds find resources to better prepare themselves for a successful career.

Brian Hall

Brian Hall is a UX Designer at PointSource, where he spends his days working with cross-functional teams in designing research-based mobile strategies for clients. He brings over six years of experience in user research and UI design, and has worked for brands such as American Board of Dermatology, American Institute of CPAs, Blue Cross and Blue Shield of NC, and Duke Energy. When he’s not busy advocating for users, you’ll find him enjoying the outdoors with his wife and their dachshund, Scooter.


SHIFT, a Student & Emerging Designer series from AIGA Raleigh

Things shift fast in our industry, and it's important for us to grow our design skills. This event series brings local experts together with students and emerging designers for an intimate, in-depth discussion of different skills or topics that will help creatives add a few skills to their toolbox. SHIFT is your opportunity to ease your transition from a student into an emerging designer and elevate your skills as you move forward as a professional.

PLEASE NOTE: While this event is free, you must register to attend.

When & Where
Thu, Mar 19, 2015 6:30 PM - 8:00 PM
6601 Six Forks Road
Raleigh, NC 27615