The B-Side: Taking Care of Business–Procedures, Paperwork, and Project Management

The B-Side:

Many designers and other creatives dream about owning their own business, but the process of starting and running one can be intimidating. Our B-Side programming is designed to demystify the business side of creativity with advice from local industry leaders on creating a business entity; handling finances, accounting, and taxes; writing estimates, contracts, and creative briefs; project management; client relationships; and self-promotion/marketing.

Taking Care of Business: Procedures, Paperwork, and Project Management

June 15th // 6:00–8:00 p.m. // HQ Raleigh
Keynote Speaker: Karl Sakas, Business Consultant & Coach for Digital Marketing Agencies

In our 4th B-Side session, Taking Care of Business, we'll cover the business procedures, paperwork, and project management skills required to make your creative business successful. Topics include: The importance of putting things in writing, client questionnaires, on-boarding procedures, price estimates, contracts, terms & conditions, change orders, and creative briefs.

As creatives, we assume we'll succeed or fail based on our talent. But as Shel Perkins explained in Talent is Not Enough: Business Secrets for Designers, without an understanding and appreciation for business procedures and protocols, we're unlikely to find the success we deserve.

Our speaker, Karl Sakas, will share best practices in project scheduling and project management, including a review of current project management software. Prior to his work as a business consultant, Karl was a web project manager and operations manager at several interactive marketing agencies—so he really knows his stuff!

Karl Sakas is a marketing agency business consultant, speaker, and coach for digital marketing agency owners. When he's not helping his clients as the founder of Sakas & Company (previously known as Agency Firebox), Karl serves as President-Elect on the board of NC's largest marketing trade association and volunteers as a bartender on a 1930s railroad car.

Future Classes (These classes are included with the package deal pricing) 

  • Self-Promotion: Marketing your Business & Finding New Clients/Customers
    July 20th // 6:00–8:00 p.m. // HQ Raleigh
    Keynote Speaker: AJ McDonald

  • Panel Discussion: What We Learned the Hard Way
    August 17th // 6:00-8:00p.m // Meredith College
    Owners of several local design agencies to share their experiences launching and operating a creative company. 


What should I bring to the event?

We will provide complimentary hot tea, coffee, and water. Please help us save a few trees by bringing a resueable mug for coffee/tea or water bottle. 

Since you plan to attend several classes (wink...wink), we recommend attendees bring a notebook to take notes. 

Do I have to bring my printed ticket to the event?


What is your refund policy?

If you cancel:

Cancellations received within 3 days of the event may be eligible to receive a full refund less Eventbrite service fee.
Cancellations received 48 hours before the event will not be eligible for a refund.
Cancellations will be accepted via e-mail, and must be received by cancellation deadline.
Refund requests must include the name of the attendee and/or transaction number.
All refund requests must be made by the attendee or credit card holder.
Refunds will be credited back to the original credit card used for payment.

If we cancel:

AIGA Raleigh reserves the right to cancel an event due to low enrollment, inclement weather or other circumstances which would make the event non-viable. If AIGA Raleigh cancels an event, registrants will be offered a full refund minus the service fee. Should circumstances arise that result in the postponement of an event, registrants will have the option to either receive a full refund or transfer registration to the same event at the new, future date. If an event is canceled or postpone AIGA Raleigh will send an email via the email address used to register and be post to their Facebook Page.

Where do I park and is it free?

Depending on where you park you will have to pay for parking. You can park on the street, but depending on the time you may have to use metered parking spaces. 
There are several nearby parking decks:

 There are several nearby parking lots:

When & Where
Wed, Jun 15, 2016 6:00 PM - 8:00 PM
HQ Raleigh
310 South Harrington Street
Raleigh, NC 27601