Homegrown Series: Writing for the Web: Fewer Words, More Action

If you’re reading this, you’re probably a designer, which means you’re more likely to express yourself visually than with words. That also means attending a writing workshop is probably not your first choice on how to spend a perfectly good Tuesday lunch.

But wait! What if we told you that today’s designers are destined to become web writers? True – you may not feel comfortable with words, but neither do most web audiences! These days, communicating verbally is part of the job description for all of us. Let Alice Williams show you how to communicate what your next web visitor wants to know as painlessly as possible – for both of you. Listen, have a nice lunch, make friends with fellow designers – and maybe even cozy up to words. All in all, it’s not too bad for a Tuesday lunch.

Watch this video from Alice. And join us for the next AIGA Homegrown* Lunch & Learn series event on March 13th.

Register today!

Connect with Alice before the event (@StratChick or emailand let her know what you’d like to learn about writing for the web.


Lunch includes your choice of appetizer:
•baba ghanouj


Your choice of entree:
•chicken kabob
•beef shawarma
•falafel & vegetables
•sitti rice

Desert: Baklava
Beverages: Iced tea and water


Seating is limited so register today!

* So, what is Homegrown? It’s a Lunch & Learn series from AIGA Raleigh. 
Things change fast in our industry, and it’s important for us to grow our non-traditional design skills. This monthly lunch series brings local, “homegrown” experts together with designers for an intimate, indepth discussion of different skills or topics that will help designers add a few skills to their toolbox. Homegrown is your opportunity to have lunch with the smartest people in town. 


Alice Williams | Online Strategist, hesketh.com

Alice Williams has more than fifteen years of experience in creating websites, crafting information architecture and implementing online marketing and social engagement campaigns in the non-profit, higher education, and corporate arenas. At hesketh.com, Alice works as an online strategist, where she helps clients maximize their website content and online interaction strategies. Before joining hesketh.com, she led a vibrant and multi-channel communications presence for an innovative non-profit with a strong presence in state and federal educational policy – coordinating a network of award-winning blogs, leading social media outreach, and supporting a network of more than 7,500 teachers across the country. Alice also served as an editor for a collaboratively authored book on the future of teaching Teaching 2030 (Teachers College Press, 2011). She has spoken at several national and international conferences on effective digital storytelling & the power of online communities. Alice holds a BA in Comparative Literature from New York University, and an MA in English Literature from Duke University.

Twitter: @StratChick

Email: alice@hesketh.com


By Allice Wiliams
Published March 9, 2012