James Edmondson: Lettering for Logotypes Workshop


AIGA Raleigh in partnership with AIGA Hampton Roads, VA is proud to present:


James Edmondson
Lettering for Logotypes Workshop 

In this lettering workshop, participants will arrive prepared with a logotype (either existing or from a personal project) that they would like to improve. By considering what tools and techniques were used to create the original, we will go back to the drawing board to complete a brilliant new interpretation.

Attendees Will Learn

  • Basic principles of calligraphy
  • Spacing theory
  • Sketching techniques
  • The difference between good and evil (lettering)

What to Bring?

  • Pens (of varying width is useful, but not necessary)
  • Pencils
  • Ruler (one for every participant is not necessary, they can share)
  • Marker paper, or other tracing paper
  • An existing logotype they'd like to improve. Can be original or sourced from anywhere.


There will be logotypes on-hand for those who don't have one to bring.

About James: 
James Edmondson is a freelance lettering artist and independent type designer based in San Francisco. You've seen his work—it's everywhere! James is responsible for LavanderiaWisdom ScriptEdmondsansMission Script and more. His fonts are available for purchase at the Lost Type Foundry or on his personal website.


James was named among Print Magazine's New Visual Artists in 2013, and Typographica included Mission Script on their list of Typefaces of 2012. James recently completed his studies in the TypeMedia program at the Royal Academy of Art in the Netherlands.


James is also speaking after the workshop from 7-8:30pm. Register for the speaking event here. 

7:00pm-8:30pm (doors open at 6:30)
Hey Monkey! Design & Print Studio
105 Hood Street
Unit #1
Durham, NC 27701

The sign permit is still pending so the building and the studio are currently unmarked. Look for the Hey Monkey sign on the loading dock door. 

Download a PDF parking map here:

The workshop starts at 7pm! Thank you for your support of AIGA Raleigh and the entire creative community! 

AIGA Raleigh

When & Where
Wed, Mar 4, 2015 4:00 PM - 6:00 PM
Hey Monkey! Design
105 Hood Street
Durham, NC 27701