What’s more important for a successful website: content or design?

It’s a trick question, of course. In the end, content and design are inseparable in the user experience. And just as each design element should have a reason, the content that fills a site must also be created with a purpose.

Content strategy plans for the creation of content that meets the needs of your clients and site users. In the AIGA Homegrown Lunch & Learn session on June 11, Michael Gowan will discuss elements of content strategy, tips for creating meaningful content, and ways to plan for the life cycle of information on your sites.

Join us June 11 for our Homegrown on Content Matters with Michael Gowan.

Gowan Communications:

Michael Gowan is a content strategist, writer, and editor with more than 15 years of experience creating web content. He’s developed content strategies for institutions including Duke University and UT Southwestern Medical Center. He’s also a journalist who writes for Men’s Journal, Macworld, and other sites.