Over the last few years, written content has become the foundation of effective digital marketing. Creative professionals are learning how expressing their expertise in written form enables them to reach a much wider and better qualified audience of prospects than they would have ever been able to access before. But writing doesn’t just bring in new opportunity, it also makes designers who do it smarter. The hitch: Good and effective writing isn’t easy. It’s more than just adding a new skill to your resume. It’s actually like adding a whole new job to the one you already do.

Check out this video from Christoper and join us on April 10 for a crash course in writing for designers, presented by Christopher Butler of Newfangled.

What You’ll Learn:

• Why writing is important
• Strategies for finding your natural engagement style
• How to keep new ideas coming
• Best practices for formatting content

Register Today!

BIO
Christopher Butler is Vice President of Newfangled, where he directs personnel and marketing, as well as consults on digital marketing strategy. As an educator, Christopher has built a deep enrichment program to maintain an ongoing cycle of learning and teaching between his colleagues and clients, has been a visiting critic and instructor at RISD, and serves on the HOW Interactive Conference Advisory Board. Christopher is a prolific writer and speaker. His articles have been published in PRINT magazine, Smashing Magazine, Salon, and elsewhere, and he is the author of the forthcoming book, The Strategic Web Designer: How to Confidently Navigate the Web Design Process (to be released in 2012). He has recently spoken on design, content strategy, and emerging technologies at the HOW Interactive Design Conference, the Recourses New Business Summit, and the UNC School of Public Health.

Lunch includes appetizers:
•hummus
•fattoush
•baba ghanouj

Entrees:
•chicken kabob
•beef shawarma
•falafel & vegetables
•sitti rice

Desert: Baklava
Beverages: Iced tea and water

* So, what is Homegrown? It’s a Lunch & Learn series from AIGA Raleigh.
Things change fast in our industry, and it’s important for us to grow our non-traditional design skills. This monthly lunch series brings local, “homegrown” experts together with designers for an intimate, indepth discussion of different skills or topics that will help designers add a few skills to their toolbox. Homegrown is your opportunity to have lunch with the smartest people in town.